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Cross-selling is the process of selling an additional product that is related to the customer’s original purchase. Cross-selling is a vital tool businesses can use to increase sales as well as add value to the customer’s experience. Here are some tips businesses should consider to help improve their cross-selling sales numbers.

Listen for the Cues

It is incredibly important to listen to your client’s needs and react to what they are telling you will appropriate products. When customers are presented with products that have no connection to the current needs, they will perceive that you do not value them. For example, if a customer is shopping for a computer make sure you know who the computer is for as the product you cross sell if they are purchasing for their child needs to be different than if they are buying for their husband.

Create a Sense of Urgency

Once you have determined a product that may add value to the customer’s original purchase you should create a sense of urgency. This can be done by pointing out the additional product is only available for a limited time or that you are running low on inventory. If you are offering a discount on the additional purchase you can also remind the customer that the discount is only available for a limited time.

Use Incentives

You can increase your cross-sell numbers by offering your customers something for purchasing an additional item. For example, if a customer if buying an item for $35 offer them free shipping on all orders over $50 or offer 10% all orders over a certain amount.

Bundle Up

There is a reason fast food meal deals work so well and it is because customers are buying products that fit together at an attractive price. There is nothing stopping you from adopting the value meal strategy with your products. Bundle up products that make sense together and offer them at a good price and customers will be naturally drawn to it.

The holiday season is a wonderful time to up your cross-selling game as customers are always looking for one more gift to put under the tree!


Generating more referrals, better referrals, is all about word-of-mouth efforts. You want to get information out about your company so that people will hear the right things at the right time during their buying journey. So how do you do that? By enhancing and making all word-of-mouth efforts more targeted and brand-focused. Consider the following tips:

Offer Gift Incentives. If you’ve ever read Freakonomics or listened to the podcast under the same name, then you’ll already have an idea about the power of financial incentives. Harness that power and offer customers incentives — a gift card or special package — for every new customer they refer to you. This both gives them motivation while also showcasing your own appreciation of customers.
Build Business Partnerships. The more the merrier, right? Look around you at businesses that are within the same industry but perhaps a different niche. Consider their industry reputations and get customer testimonials. Then, offer to work with a business that as a good and trustworthy reputation to create a co-referral program. Such a partnership will benefit both of you as you refer more new and unique customers to them and they do the same for you.

Be Visible. While it might be the most obvious, it is also obvious that a lot of companies struggle with this form of getting referrals. Add a company card to customer receipts or after a business meeting so they both know exactly how to contact you, and they can pass on that contact information to another potential customer. If you have a brick-and-mortar location, register with Google Maps so that information about your store will pop-up on “I need” and “Where is” searches.

Most importantly, focus on not trying to convince people that your company can simply do any given job, but rather that your company is worth seeking out for a given job, product, or service.


With the ever improving technology that defines the 21st century, many people have questioned whether postcards can still be used to market a business. The answer is a resounding “yes,” but there are some critical rules to follow.

1. Disguise the advertisement within the postcard

First of all, the postcard should not look like an ad. Most advertisements are easy to pick out. Potential customers will quickly discard this item. Try to use fonts that look like handwriting. Print with uneven lines. Make the postcard look like a letter. People are more likely to read the postcard.

2. Leave a little mystery

Do not reveal all of the information on the postcard. If the customer knows everything up front, there is no reason to check out the rest of the business. Entice the customer with an attractive offer that will convince them to invest the time to check out the product. Make sure there is an easy web address to guide them to as well.

3. Print the ad on the back of the postcard

For people who have worked in the marketing industry, this is an ad trick. Mailmen have to look at the back of the mail to see the address. This is how they know where the mail goes. Therefore, the mail is placed in mailboxes face down. Print the ad on the back so customers do not have to flip over the postcard to see the ad.

Ultimately, these are some easy tricks to effectively market with postcards. Give it a try and see the results!


Everyone who runs their own business knows the importance of marketing. This is the only way to educate the public about the impressive products and services that the company features. With this in mind, there are some important marketing tips that everyone should keep in mind as the calendar rolls over to 2017.

Business Cards

While some people think that business cards might be antiquated and outdated, this couldn’t be further from the truth. The fact remains that business cards are an easy, familiar, and portable marketing device that even includes the contact information for the business as a reminder of the services a company provides. This doesn’t mean the business card can’t be spiced up. Use these business cards as a promotion for prospective customers and as a marketing tool to spread the word about the business. Then, watch the phone calls and emails roll in!

Take Advantage of Social Media

Social media has completely changed the marketing game. It is not secret that almost everyone has a social media account of some sort, including Facebook, Twitter, and Instagram. This gives businesses a direct line of communication to the pocket of their customers. Take advantage of this platform to learn about customers and target products and services to their needs. Best of all, this marketing strategy costs little to no money at all!

Do Not Neglect Promotional Campaigns

Do not be afraid to have customers sign up their friends in exchange for some promotional offer for both parties. This is one of the most efficient marketing campaigns out there because everyone enjoys free stuff. Offer up a discount for a current customer and their friend if they get their friend to purchase something. This doesn’t cost much to the company and helps to spread the customer base. Give it a shot!


Digital marketing is a wonderful way to get the word across, in today’s high-tech world. But businesses who combine print materials with their “click of a button” techniques will find greater audiences for products and services. The first thing to remember is that there is never a “one size fits all” approach to marketing. Digital and print advertisements can and do go hand in hand — they target different segments of the population in different ways.

For example, creating fliers, brochures, circulars and promotional giveaways for newspapers, direct mailings and product displays allows the potential customer to experience immediate “in your face” messages. This is very effective because your brand must constantly be on the front burner — it’s your best and most important identifying feature! Within the printed advertisement your website address should always be in big BOLD lettering. Let the customer know that they can view the entire stock of Brand X at such-and-such-dot-com. Getting there is the first step, and once the customer is on your website (thanks to the printed flier they received in the mail), they’ll keep perusing your products and then, hopefully, say “yes!”

Creating an effective print/digital marketing campaign is done by following a few simple steps:

Branding. It must be consistent. What’s on the brochure or mailing ads should be prominent on the website and social media pages. Remember, branding is everything!
Determine your target audience. Age can be a factor here — consider how slang words and idioms are used. Remember that what looks “acceptable” in digital form may look stupid and unprofessional in print.
Coupons. These are a great marketing tool in print and digital format. People love to save money! Printed coupons can lead a buyer to the website with a promotional code.
Print and digital advertising do complement each other. Create colorful printed advertising to lead audiences to the internet.


Although many differences exist between digital and offset printing, art results from both. Getting the most out of your digital prints requires preparation before you create your image. These quick tips will help you create the best result possible.

1. Plan your image. Keep it simple. If you’re planning a logo, it needs to appear clearly to viewers on any media from billboards to business cards. Using too many colors, shadows and details will render poorly on larger media. Avoid large solids, too, suggests Printing Industries of America. Shoot with a high quality camera at the highest resolution. Use a zoom lens, if needed.

2. Test the fonts. The gorgeous font you downloaded from a design site may contain a use restriction that prohibits .pdf printing or creation. Test each font after download to ensure you can embed it before you use it in a project.

3. Color correct images using RGB. Edit your photo before you convert to CMYK. An photo loses color information when converted from RGB to CMYK. Leave conversion to CMYK and its creation of the black separation as your final step.

4. Avoid printing photos over the fold. The toner used in digital printing varies greatly from the ink used by lithographic presses. Toner fuses to the printing surface using heat and fuser oil. Toner printers tend to band, mottle, or print large solids unevenly and to crack on the fold. If you must print along the fold, try to use rules, lines or headline text there. Ask the printer to score the printed sheet before folding if a graphic must cross the fold.

5. Use the best quality materials possible. Whether you’re creating prints to sell or business marketing materials, the quality of your print represents you. Show attention to detail, quality and care by using the best available materials.


Trade shows and conferences are an excellent opportunity for your business to promote your products and services to a new audience of potential customers. The number of industry-specific shows and conferences, filled often times with your direct competitors means you have to know the best strategies for making yourself distinguishable from the others, in order to gain an edge.

Here are some simple strategies to employ that can help your company stand out and shine at your next tradeshow or conference. These tips, if properly executed, should provide you with an increase in foot traffic and access to the type of prospect with whom you want to do business.

Create a Theme/Product Specific Display

Your display says everything about your company, its products and services, and the message you wish to communicate to a tradeshow or conference audience. There are many portable tradeshow and conference display kits on the market that can be made customizable for your event. Invest money in purchasing a portable display that allows you to promote the appropriate message for your event. Spend the extra dollars on displays that include a multimedia element (i.e. front mounted LCD projector) in order to display product videos, commercials, and other visual content that attracts attention.

Be an Active not Passive Participant

Often times when attending a tradeshow or conference, you will see people standing behind a display booth with an expression that suggests that they are merely passing the time until the end of the show. The purpose of any conference or show is to make new contacts and increase the visibility of your company’s offerings in order to increase sales. This means your participation should be active, not passive. Actively engaging conference participants as they walk near your display booth, offering samples, giveaways, and other merchandise improves your odds of finding that prospect who can impact the bottom line of your business with a large order.


Digital marketing is a wonderful way to get the word across, in today’s high-tech world. But businesses who combine print materials with their “click of a button” techniques will find greater audiences for products and services. The first thing to remember is that there is never a “one size fits all” approach to marketing. Digital and print advertisements can and do go hand in hand — they target different segments of the population in different ways.

For example, creating fliers, brochures, circulars and promotional giveaways for newspapers, direct mailings and product displays allows the potential customer to experience immediate “in your face” messages. This is very effective because your brand must constantly be on the front burner — it’s your best and most important identifying feature! Within the printed advertisement your website address should always be in big BOLD lettering. Let the customer know that they can view the entire stock of Brand X at such-and-such-dot-com. Getting there is the first step, and once the customer is on your website (thanks to the printed flier they received in the mail), they’ll keep perusing your products and then, hopefully, say “yes!”

Creating an effective print/digital marketing campaign is done by following a few simple steps:

Branding. It must be consistent. What’s on the brochure or mailing ads should be prominent on the website and social media pages. Remember, branding is everything!
Determine your target audience. Age can be a factor here — consider how slang words and idioms are used. Remember that what looks “acceptable” in digital form may look stupid and unprofessional in print.
Coupons. These are a great marketing tool in print and digital format. People love to save money! Printed coupons can lead a buyer to the website with a promotional code.
Print and digital advertising do complement each other. Create colorful printed advertising to lead audiences to the internet. Print this!


Including QR codes into your printing advertising, whether it is on store signs, mailers or any other form, you give potential customers with a brand new interactive way of connecting with your business. However, before you start placing QR codes onto your printed material, you need to keep in mind these best practices. This way, you ensure the highest level of results possible.

Materials to Consider

First of all, avoid any kind of reflective material. As a user’s mobile phone needs to pick up the coding information, reflective material throws this off, making it difficult to read. Instead, go with a matte, flat look.

Keep it Flat

In general, you want to keep your printed surface flat. This likely isn’t too much of an issue, but if you are looking at placing QR codes around the storefront, avoid curved displays. The curves throws off how a camera picks up information, which may render your QR code useless.

Colors to Consider

Avoid printing on dark colors such as dark blues, purples and blacks. This can interfere with how the blacks in the QR code appear. When possible, try to keep the background around the QR code white or a lighter, pastel color. Your entire display or printed material does not need to be this color, just the color around the code.

Colorized Code

Sometimes having a colorized code helps it flow better with the printed material. There is nothing wrong with colorizing your code but you do need to make sure the contrast is set properly. You need to have at least a 55 percent contrast between the background color and the code color.

Size

Generally a one inch square is best, but it can go as small as 3/4 of an inch.


Behind every good marketing campaign, there is a seamless tactical plan, which is the definite outline of your marketing campaign’s strategy, organized by its components and phases. Through our tactical plan, you will fulfill your brand’s marketing goal that you set during the strategic planning phase. While strategic planning involves the overarching ideas of your campaign like selecting a customer persona or target audience, tactical planning involves actual advertisements and promotional activities that will make your brand more competitive and appealing to your target audience.

Take action.

Now that you know who you want to reach and what you want to promote, you need to decide “how” and “when” you are going to do it. Tactical planning answers these fundamental questions. What media will you use? Will use the radio, a TV commercial, social media, or will you use traditional print marketing? The methods you choose will ultimately best reflect the ideas and spirit of your strategic marketing plan in order to fulfill its purpose. For example, a product aimed at teenagers would not likely be successful in the local newspaper but rather have much greater exposure through social media.

Be specific.

If your team decides to use social media to promote a new product, like an app, for teens, then your tactical plan will contain all of the specific components of your status updates, images, and videos. You will need witty slogans, attention-grabbing tweets, attractive memes, and investment in boosting your campaign on Facebook to reach more users.

Stay on track.

Tactical marketing requires an organized schedule with clearly defined tasks for everyone on your team. It is also important to still give your campaign’s timeline some flexibility in case of unexpected events. However, it is ideal to keep the momentum of your campaign strong with a concrete vision of what to do and when.