One of the most often misused tools of any business, marketing collateral can be leveraged in amazing ways. Defined as the collection of ads and media used to support and grow one’s business, marketing collateral is often thought to be mere accessories to a business when, in all actuality, they can be the very lifeblood of any thriving company. Not to worry. If you need help finding better ways to use your marketing collateral to garner more attention, keep reading.
Appeal to Emotions
First and foremost, one of the best and easiest ways to better leverage your marketing collateral is by using writing copy that appeals to the emotions of consumers. For instance, if you are selling bug spray, showing a woman in a swarm of angry mosquitoes would be a very great way to appeal to the emotions of consumers. By doing this, you will find that more customers are compelled to try your product as the jolt to their senses will leave them looking for a new solution to their issue.
Call to Action
Another important element of marketing collateral is to ensure it includes a quality call to action, or a word or phrase requesting that the customer purchases your product or service immediately. Although this may seem like a minuscule task, by presenting the customers with a problem and insisting that they immediately try your product and service to fix it, many customers will find themselves drawn to your page or site in order to quell the unpleasant emotions being created by the mere thought of experiencing the scenario you have presented.
Overall, marketing collateral can be a highly influential tool. Nevertheless, unless you are aware of how to use these tools effectively, they amount to little more than collateral damage.