In the age of digital marketing, printed materials have fallen by the wayside. We believe this is a tragedy; print is still relevant! Digital marketing is the perfect way to boost brand recognition for a business, but it does little to market to people coming through the door. Face-to-face marketing is often neglected by many agencies, but we want to change that. We love print and here’s why you should love it as well:
How many times have you had your computer shut down in the middle of a task? It happens to the best of us and while someone may have been about to open your email newsletter or click on that paid ad, they may lose interest after their computer crashes. Printed advertisements work even when the internet is down and still boost your brand’s recognition in the community.
Think printed advertisements are nothing more than oversized posters? Think again. Printed ads are as versatile as you need them to be. Whether you’re looking for a beautiful business card to hand to clients or need a services pamphlet to pass out at a convention, print makes it possible. Best of all, you’ll still be able to include your website information, letting you market to potential customers both online and off.
Affordable Marketing Across Town
When you cultivate an online presence and neglect to include printed materials in your marketing strategy, it can be difficult to spread awareness of your brand across the community. Even better, printed advertisements are affordable for businesses of all sizes.
Continue to build your online presence while also making your community aware of your services with printed advertisements. From door hangers to pamphlets, print materials can help any company improve the effectiveness of their marketing strategy. Don’t believe the hype—print is still awesome!