The time to think about and prepare for your next trade show is right after your last one. A debrief is more than a post mortem about how what went well and what needs to change. What you’re going to do about it is the foundation of your action plan for the next trade show. Before you hit the trade show floor, having your game plan, your players, and your props in order is important to make a serious impact on trade show attendees – potential prospects and customers.
Answering the questions of who, what, where, when, why, and how points you in the direction of your target audience. A trade show offers a limited amount of time to grab your prospect’s attention. Knowing who you want to attract helps you with the next step:
Choosing What to Share
When you’re working a trade show, it’s crucial that you know what to say, how to say it, and in what order to say it. Working on this ahead of time, with your target audience in mind, you can develop maximum verbal efficiency with minimal time. You’ll be able to deliver the information about your product or service that people need to receive in order to take things to the next level.
This is mostly about how to present your facts with flair and style. There’s a fine line between a smooth delivery and vulgar intrusiveness. What works best for you depends on a happy balance of you, your product, and your target audience.
Participating in a trade show is about getting the word out about present and future products and services. Preparation beforehand increases the chances of connecting with those who want what you have to offer.