After much thought and research you’ve decided that printed collateral is exactly what your business needs to reach the next level of success. Now all you need to do is select the printed collateral options that will work best for you and your company. Here at Latka Communications we understand that each business has unique printed collateral needs, but here are some common options that can work for your company.
Business cards are probably the most important print collateral option your business can invest in. Your business card is a lot like your handshake in that the impression it leaves on potential costumers and clients can make or break important deals. Not having a business card to present to these potential clients is similar to forgetting to introduce yourself and can lead to many missed opportunities. The importance of a good business card really cannot be overstated, so be sure to get it right.
Nowadays a lot of companies are moving away from printed materials to strictly online materials. That’s a riskier strategy than most realize. Online materials puts the sales initiative onto the client. You have to cross your fingers that a potential client will root around your online documents and take away the important pieces by themselves. Printed materials gives you back the sales initiative. You can highlight and point out the most important parts to really hit home your sales pitch to your client with printed collateral. Printed brochures, product fact sheets, estimated invoices, and so much more can be incorporated into your very own printed sales-package.
Odds & Ends
The odds and ends like envelopes, letterheads, envelopes, and more are great printed collateral options to tie everything together and present a complete and coherent image for your business. At the end of the day it is this coherent, professional vision that printed collateral brings to your business that will help you make the important deals.