There are different philosophies out there about marketing, and it helps to understand them all before deciding on a particular plan to follow. Integrated marketing is a business strategy where all of your communication follows the same certain style and gives the same type of message. Here’s what you need to know before you embark on your integrated marketing campaign.
Coming up with one message isn’t easy, especially since your company probably stands for many ideals. However, brands benefit from boiling down their mission statements so it’s easy for customers to remember. Let’s say you want to focus on a message of environmental responsibility. Integrated marketing would mean that all of your communication, such as PR statements, social media and direct advertisements would somehow incorporate this theme. It doesn’t mean that the same message has to be repeated again and again, it just means that you have a sense of consistency when it comes to presenting your company.
Is It for You?
If you’re starting to feel like your company lacks any type of cohesion, then integrated marketing is a good way to get employees and customers back on track with who you are as a business. Whether you want to promote social empowerment or your ability to push your products to the limits, integrated marketing is an excellent way to stand out from the crowd. It helps reassure people that everyone is on the same page, and all working toward the same end result. It also means that people will get used to your style no matter where they are seeing your company name. When there’s an opportunity, either through your packaging or through a commercial spot, you simply have to work in your company branding theme into each communication piece.